Playbooks
Horror doesn't market like cozy. Every genre has its own four directions.
A Steam capsule has one job: make a player stop scrolling. What stops them differs by genre. These playbooks are the art direction steambanner.com applies to your screenshots and logo, written out in full.
Horror
Creature, paranormal, psychological, co-op horror, survival horror.
Aggressive Creature Key Art · Atmospheric Paranormal Horror · Gritty Horror Poster · Concept-Driven Premium Horror
Read the playbookAction / Shooter
FPS, third-person action, hack and slash, tactical, extraction.
Hero-Shot Commercial Key Art · Cinematic Set-Piece Moment · Graphic Poster Treatment · Concept-Driven Angle
Read the playbookRPG / Fantasy
JRPG, CRPG, action RPG, high fantasy, adventure.
Painted Ensemble Key Art · World-Scale Vista · Iconographic Emblem · Intimate Concept Moment
Read the playbookDark Fantasy / Soulslike
Grim, gothic, boss-driven, oppressive beauty.
Boss Silhouette Key Art · Lonely Pilgrim Vista · Sacred Relic Poster · Concept-Driven Grim Moment
Read the playbookSci-Fi / Space
Space, mechs, cyberpunk, colony, exploration.
Vessel or Pilot Commercial Key Art · Vast Scale Vista · Minimal Typographic Poster · Concept-Driven Angle
Read the playbookCozy / Wholesome / Life Sim
Farming, crafting, life sim, relaxing, wholesome, cute.
Warm Illustrated Scene · Diorama World · Flat Graphic Poster · Intimate Close-Up Concept
Read the playbookPlatformer / Arcade / Retro
Pixel art, 2D action, run-and-gun, arcade, metroidvania.
Character Action Key Art · Layered World Vista · Retro Box-Art Poster · Concept-Driven Angle
Read the playbookStrategy / Sim / Builder
4X, RTS, city builder, management, colony sim, grand strategy.
Grand Panorama Key Art · Commander Portrait · Diagrammatic Blueprint Poster · Concept-Driven Angle
Read the playbookRacing / Sports / Vehicles
Racing, driving, flight, sports, vehicular combat.
Hero Vehicle Key Art · Venue Moment · Livery Graphic Poster · Concept-Driven Angle
Read the playbookPuzzle / Minimal / Abstract
Puzzle, logic, narrative-light, abstract, experimental.
Iconic Object Hero · World Ambience · Typographic Poster · Concept-Driven Angle
Read the playbookSurvival / Open World / Crafting
Survival, crafting, exploration, open world, sandbox.
Explorer Facing the World · Threat Encounter · Rugged Poster · Concept-Driven Angle
Read the playbookCo-op Chaos / Party
Friend-group chaos games ("friendslop"): physics co-op, comedy multiplayer, party games, wobbly disasters with 2 to 4 friends.
Group Panic Shot · One Perfect Fail · Sticker Poster · Concept-Driven Gag
Read the playbookOther / Mixed
Anything that does not fit neatly. The prompt adapts to the description.
Bold Commercial Key Art · Atmospheric Environment · Graphic Poster Treatment · Concept-Driven Angle
Read the playbook
Every Steam capsule size, and where it shows up
Current Steamworks requirements. The Steam kit on steambanner.com produces all eleven from one finished banner.
| Asset | Size | Where players see it |
|---|---|---|
| Header capsule | 920 × 430 | Store page, search, most lists. The one everyone means by “Steam banner”. |
| Small capsule | 462 × 174 | Lists, recommendations, bundles. Title must survive at 231 wide. |
| Main capsule | 1232 × 706 | Front-page features and the store carousel. |
| Vertical capsule | 748 × 896 | Top sellers, sale pages, mobile store. |
| Library capsule | 600 × 900 | The player's library grid after purchase. |
| Library header | 920 × 430 | Recent games strip in the library. |
| Library hero | 3840 × 1240 | Full-width backdrop on the game's library page. No text; Steam overlays the logo. |
| Library logo | 1280 × 720 | Transparent PNG placed over the hero. |
| Page background | 1438 × 810 | Behind the store page content. |
| Community icon | 184 × 184 | Community hub and notifications. |
| Client icon | 32 × 32 .ico | Desktop shortcut and installed-game icon. |